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Snapchat adds previews and subscriptions to Discover channels

TechCrunch TechCrunch 7/06/2016 Josh Constine

Snapchat combines the best of social networks, magazines, and television in a redesign of its omni-entertainment app.

You’ll now see image and headline previews of the content inside Discover channels and Live stories on the Stories page, instead of just logos for the publishers or events they capture. The Discover page now features a Pinterest-style mason grid of tiles, while the Stories page now combines the two rows of static Discover channels and Live Stories into one scollable list of non-friend content.

Also, instead of having to dig your favorite Discover channels out of the whole list, you can now subscribe to them so they show up at the top of the Recent Stories from accounts you’ve added.

The goal here is to make professionally made and community curated content just as attractive as what friends share on the app. VentureBeat and Recode previously reported that changes to the Discover page were coming.

The Discover redesign should make building the channels more lucrative for publishers. Without any dynamic previews, the channel buttons looked the same every day and weren’t very enticing. That might have reduced the potential viewership for the channels that cost brands a lot to both produce and rent the space from Snapchat.

But with eye-catching peeks at what’s inside, users might be more willing to click through and watch the combination of videos, text articles, images, and ads featured within Discover channels.

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