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Sony's high-end 4K HDR LCD TVs start at $7,000

Engadget Engadget 20/07/2016 Nicole Lee
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If you thought Sony was done announcing new TVs for the year at CES 2016, you were mistaken. Today, Sony unveiled the Z series, a new line of LCD televisions that it says is its best and brightest yet. It runs on Android TV just like the rest of Sony's stable, but the big deal with this new flagship line of 4K HDR Ultra HD TVs is its Backlight Master Drive technology. This tech, which we saw in prototype form at CES, aims to bring a brightness and contrast that'll rival the richness of OLED sets.

Backlight Master Drive is essentially a precision backlight technology that aims to provide the best lighting possible. There's a dense LCD layer atop the TV that is coupled with a unique lighting algorithm to do the job. Discrete LED controls plus a calibrated beam LED design prompts the TV to dim and boost each LED individually instead of lighting up entire zones. This, Sony says, offers "unparalleled contrast and realism," leading to a deeper blacks and brighter images.

On top of all this, the Z series packs in the new 4K HDR Processor X1TM Extreme, which when combined with the Backlight Master Drive tech, should result in better color and contrast. Sony says it has 40 percent more real-time image processing power than the previous 4K Processor X1TM. It packs in features such as object-based HDR remastering, dual database processing and Super Bit Mapping 4K HDR, all of which combine to create better HD upscaling, improved noise reduction and just a smoother picture overall.

The 65-inch and 75-inch models are available for pre-sale today for $6,999 and $9,999 MSRP respectively, while a 100-inch version will be available later in the year for a yet to be determined price.

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