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Streaming on track to take over TV

NZ NewswireNZ Newswire 27/07/2016
Netflix on a computer © Getty Images

On demand television is on the rise but it doesn't look like it will replace traditional viewing any time soon.

Almost one in nine people still watch traditional TV, with consumers preferring paid content over free to air choices, NZ On Air says.

Kiwi viewers spend more than two and a half hours a day in front of the box, compared to just 40 minutes each streaming video and on sites like YouTube.

"The biggest online audiences are delivered by online video sites such as YouTube and Facebook, reaching more than six in 10 New Zealanders each week," a report released by NZ On Air on Thursday revealed.

But the trends tend to vary depending on age, with traditional media still favoured by those over 45, the survey of more than 1000 people shows.

"In 2016, more 15-34 year olds tune into online video on sites such as YouTube or Facebook each day than watch linear television," the report found.

The figures who 72 per cent of younger audiences watch online video, compared with just 22 per cent of those over 45.

Music streaming has, in the last two years, overtaken more traditional CDs and iPods in terms of overall popularity.

Young people are five times more likely to stream their music than their older counterparts.

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