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Tech firm VMob to change name

NZN 6/07/2016 Fiona Rotherham

Mobile advertising firm VMob is changing its name to Plexure Group.

Plexure, is from the Latin word plexus, which means the art of weaving together, and it better reflects the connective role it plays with global retail customers such as McDonald's and Ikea, it said.

VMob's technology platform delivers personalised, location-based promotional offers to mobile phone users on behalf of major brands to increase sales.

Chief executive Scott Bradley said retailers want to communicate personalised messages to customers through whatever digital channel or combination of channels is most effective.

"While our heritage is mobile, the breadth of engagements that are driving our new revenue includes 'Internet of Things' devices, in-bar screens, RFID tags, beacons, even voice and facial recognition," Mr Bradley said.

VMob shares recently traded at 33 cents.

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