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Teen Vogue Is Not Ending Its Print Run, Contrary To Rumors

The Huffington Post The Huffington Post 12/11/2015 Jamie Feldman
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The Internet was abuzz Thursday with rumors that Teen Vogue, the beloved offshoot publication of Vogue that launched in 2003, would shutter. 

Vogue, however, announced Thursday afternoon in a statement that it will absorb Teen Vogue only from the business side, with the editorial side staying in tact as of right now. 

The younger magazine has evolved into a staple for both teenage and adult fashion lovers alike over its 13-year-run, recently receiving high praise for featuring three models of color on its Aug. 2015 cover.  

Teen Vogue will continue to roll out on digital platforms, in its monthly print form and have a presence on social media, but all business will be handled by Vogue.

In a statement to The Huffington Post, a spokesperson from Vogue said: 

"Teen Vogue will continue to operate independently, with the same frequency, and have its distinct voice. As Artistic Director, Anna will continue to oversee editorial operations, with Editor in Chief, Amy Astley and her team reporting in to her, as before. We are making a change in reporting structure on the business side. Susan Plagemann will oversee the sales and marketing teams. We feel this will only serve to strengthen the power of both brands. Jason Wagenheim has chosen to leave the company after the Thanksgiving holiday."

While the language is a bit unclear, it seems as though for right now, with Jason Wagenheim, longtime publisher of the glossy out, the teams at Vogue and Teen Vogue will be marketed together, leaving the editorial side in tact. 

The news comes in a bleak year for fashion magazines at parent company Condé Nast. The publisher announced back in August that Lucky Magazine would be spun off before finally shuttering the brand completely in November. Last week Condé-owned GQ reportedly suffered a round of layoffs in an effort to focus more on digital, with WWD reporting rumors that Glamour may soon face staff or budget cuts as well. 

Spearheaded by editor-in-chief Amy Astley, who was hand-picked to run the magazine by Vogue editor Anna Wintour, Teen Vogue has long been considered a survivor in the teen magazine landscape. 

As The New York Times noted in a profile in 2013, the year the magazine celebrated its 10th anniversary, it "has outlasted YM, Elle Girl, Teen People, Cosmo Girl! and Teen, which all folded."

However, like many other print magazines, the Times also reported that the glossy had seen a decline in sales of "half what they were when the magazine began." 

Only time will tell what will come next for the mag, but for now, it lives to see another day.

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