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The Gun Industry Is Winning Public Opinion, But They're Losing in One Key Metric

The Huffington Post The Huffington Post 10/11/2015 Mike Weisser

It's another year until we elect the next occupant of the White House, but the gun industry is in full swing reminding gun owners that a Democratic win will result in yet another attempt to confiscate everyone's guns. And the Democrats, much to the joy of the NRA, are making it clear that gun control will be an issue in the upcoming election, particularly if the ticket is headed by a lady raised in a suburb of Chicago who would love to spend the next four years back in Washington, D.C.

The dirty little secret about the gun business is that gun sales spike upward when gun owners believe they won't be able to buy any more guns. You can get a pretty good idea of this situation from the ATF's annual report on gun manufacturing, which shows that 40 million guns were manufactured and imported between 2009 and 2012, an increase from 24 million manufactured and imported the previous four years. That's a rise of 66 percent from the last four years of George Wubbleyou through the first four years of You Know Who, and the numbers during the second term of what Rush calls 'the regime' have stayed just as strong.

Even Apple doesn't have sales increases compared to what's happened with guns. If you purchased Smith & Wesson stock for what was about three bucks a share in 2008, you could sell it today for $18. Ruger's stock was around eight bucks when Barack took the oath in 2008, now it's sitting above $52 a share. Google has gone from $200 to $700 over the same period. Guess what? The crummy, old gun business has outperformed hi-tech.

In addition to an unprecedented sales increase, the attitudes of Americans have clearly softened when it comes to attitudes about guns. The polls say that a majority of Americans believe a household with a gun is safer than a household unarmed. Americans also believe that we need more 2nd-Amendment rights and less laws regulating small arms. So under Obama the industry has achieved both remarkable sales and acceptance of a laissez-faire attitude regarding additional laws. Is it any wonder the gun industry doesn't let a day pass without trumpeting 'gun-grabbing' charges against Hillary and the rest of the 'Democrat' gang?

There's only one little problem. Underneath this blanket of good news, the gun industry is facing a problem that won't be overcome no matter how loud they talk about America's love of guns. And the problem has to do with the fact that every year the number of Americans who legally own guns keeps going down. It used to be that the decline in the percentage of households with guns was slightly less than the increase in the overall population; hence, the raw number of families with guns continued to go up. But this is no longer the case, with recent surveys showing that the drop in percentages of homes with guns has been greater than the increase in the population as a whole.

Another, even more disquieting trend facing the gun industry is that the demographic groups whose growth increasingly spurs population as a whole -- women, new immigrants, minorities, millennials -- are not particularly pro-gun. Dana Loesch can yap all she wants about the 'millions' of American mothers who protect their families by being armed and Colion whatever-his-name can prance around with an AR telling inner-city residents that a gun will make them 'free,' but both of those canned and stupid scripts are falling on deaf ears.

I would love to see just one survey which after finding that a majority of Americans believe that a gun will protect them from crime, then ask the same population whether they have actually gone out and bought a gun. It hasn't happened, it's not going to happen, and the gun industry knows full well that for a majority of Americans, there's no love lost with guns.

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