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The Lytro Illum Camera is over 70 percent off

Engadget Engadget 5/04/2016 StackCommerce
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A few years ago, Lytro turned our conception of photography on its head with the introduction of the light field camera. Traditional cameras capture the position of light rays to produce an image, but Lytro's cutting-edge technology records the direction of light rays, allowing you to capture 3D images from a single shot and refocus a photo after you take it. The Illum is Lytro's second-generation camera, and features a sleek design that truly looks like a camera from the future. The Illum typically has a hefty $1,300 price-tag, but for a limited time, Engadget readers can save hundreds and get one for just $369.99 , plus free shipping—a savings of over 70 percent.

The Illum is a major step up from the first generation Lytro camera. It's designed more like a DSLR camera, with a unibody magnesium chassis, aluminum lens barrel, zoom and focus rings, adjustable ISO and exposure dials, hot shoe for any standard flash, an SD card slot and USB 3.0 port for transferring data. It also has built-in WiFi for wirelessly transmitting your living images to any of your devices. The best physical feature might be the Illum's built-in touchscreen, which uses a simplified, intuitive interface that operates more like a smartphone camera app than more complex DSLR counterparts.

On the technical end, the heart of the Illum is a 40 Megaray light sensor which can capture a whopping 40 million rays of light, allowing you to refocus on an extremely granular scale. The mechanical shutter can snap up to 1/4000th of a second, making it ideal for capturing action shots. It comes with 8x optical zoom, 30-250mm equivalent focal length, constant f/2.0 aperture and 1:3 magnification built-in, so you can capture a variety of images without having to change lenses or adjust lighting conditions. You'll need to use Lytro's own software to process your photos, but you can also transfer them to Lightroom, Photoshop, or Aperture to work on them after you've adjusted the focus and depth of field.

The Lytro Illum may be one of the most technologically advanced cameras to hit the market, and it's $1,300 price tag certainly reflects that. For a limited time, Engadget readers can save nearly $1,000 and get one for just $369.99—over 70 percent off—plus included shipping. Don't miss your chance to grab this coveted piece of technology at the lowest price on the web.

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