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Ticketmaster will start selling tickets on Facebook this month

Engadget Engadget 11/04/2016 Billy Steele

You can already buy things on Facebook, and later this month, you'll be able to snag concert tickets without leaving the site, too. Ticketmaster VP Dan Armstrong told BuzzFeedin an interview that the ticket retailer would begin selling admission to live music and other events through the social network's site and mobile app before April's end. While Ticketmaster isn't the first to coordinate purchases from Facebook, making tickets to events available on the social channel seems like a good move for both companies.

Facebook users already RSVP to events on the regular, so there's certainly a convenience in having the tickets easily accessible there. You know, so you can catch up when one of your pals RSVPs to a show you either didn't know about or forgot was coming to town. It also keeps you on Facebook longer rather than having to head elsewhere to complete the transaction. As you might expect, Ticketmaster is hoping the integration will lead to more ticket sales.

Details are scarce on exactly how the process will work, but BuzzFeed does mention that Facebook stands to collect "a standard affiliate fee" from each purchase. We'll have to wait and see if that will affect those pesky service charges, but you will still have to claim any tickets you buy from the Ticketmaster site after the initial transaction. To start, the option will be limited to a select few general admission events, so it could be a while before you can use the feature to grab all of your concert tickets. And when it's time to head home afterwards, just fire up Facebook Messenger to haila ride.

BuzzFeed

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