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Tim Cook Highlights Apple’s Use Of Clean Energy, Sustainable Materials In New Video

TechCrunch logo TechCrunch 21/04/2014 Darrell Etherington

Apple has been one of the top performers in the most recent thanks the clean energy sources they use to power their data centers. The company is keen to emphasize its green side, especially leading up to April 22 (Earth Day) this year, and now a new video narrated by CEO Tim Cook highlights some of its key environmental initiatives.

The video centers around the concept of “Better,” and what that means with respect to Apple’s products not only in terms of their technical design, but in terms of what they’re doing to minimize packaging, use more environmentally friendly components, and create large-scale facilities that use wind power and avoid dirty, non-renewable energy sources like coal. The video also expresses a renewed commitment to doing more of the same in the future.

The green stuff is great, and I applaud Apple’s efforts, but the beginning of this video with inside-looks at how the chamfered edges on the iPhone 5s are made, plus stress tests on iPad display panels and iPhone home buttons offer some of the more interesting visuals of the piece, even if you’re not necessarily all that interested in Apple’s green initiatives.

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