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Twitter Kills 'Favorite' Button, Replaces With Heart-Shaped 'Likes'

The Huffington Post The Huffington Post 3/11/2015 Lorenzo Ligato
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Twitter Inc has replaced its star-shaped "favorite" icon with a heart-shaped icon called "like" as part of efforts to make the microblogging website more user-friendly as user growth slows.

"You might like a lot of things, but not everything can be your favorite," Twitter said in a blog post on Tuesday. "We know that at times the star could be confusing, especially to newcomers."

The heart, on the other hand, is a universal symbol and more expressive, the company said.

Twitter, which has been trying to rekindle growth and user engagement, appointed Jack Dorsey as its permanent chief executive last month.

Since Dorsey took over as interim CEO in July, Twitter has rolled out several products including a "buy now" button that allows users to make purchases directly through Twitter.

The "like" icon is available on Twitter and the company's Vine video streaming service, the company said.

 

(Reporting by Abhirup Roy in Bengaluru; Editing by Ted Kerr and Sriraj Kalluvila)

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