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Which Shopping Cart Software is Crucial for Your E-Commerce Business?

The Huffington Post The Huffington Post 5/11/2015 Dorit Sasson
ECOMMERCE © pulsar75 via Getty Images ECOMMERCE

Let's say you've gotten a memorable site built for your e-commerce business. How are you going to get that site to stand out? The design elements are important, but what about choosing the right shopping cart software or software applications that will make a difference with your e-commerce platform?
According to this video, in 2015, "it is expected that the amount of online shoppers will surpass 200 million people. This number has increased by nearly 10 million people in the last two years." This means opportunity! Whether you're a new store owner or a seasoned online retailer running a whole network of online stores, shopping cart software gives your business the customization instead of cookie cutter settings that also help build you platform as you grow. If you aren't reaching online shoppers, other people are. This isn't just a trend, but a growing operation in which business are now communicating. The question is however, which shopping cart technology will be the best choice for your e-commerce or online retail business? Here's a short description of Shopify against the other big players: Volusion, BigCommerce, and Woocommerce. How do they build and maintain e-commerce websites?
Shopify vs Volusion
Both Shopify and Volusion have affordable e-commerce software plans. Shopify offers a basic e-commerce plan for $29 monthly which includes free-set-up, storage and unlimited bandwidth and other features such as a secure shopping cart, marketing and SEO services, a mobile store, web design, a control panel and e-commerce hosting. The main difference with Volusion is that for a $9 monthly fee, e-commerce hosting is not included in the basic plan.
Shopify vs. BigCommerce
Both Shopify and BigCommerce platforms are innovative but when it comes to choosing a platform, Shopify has more users and they are quicker to add on new features. They have a much larger developer network with third party applications that can add value to the store such as live chat. Shopify has a really robust app network. BigCommerce offers great templates for selling products online and converts well. If you are building a new store, so far, Shopify seems to be the way to go.
Shopify vs. WooCommerce
WooCommerce is free to use and offer lots of themes and plugins. There is also good SEO (Search Engine Optimization) and you also have more control with some of the code. You can change some of the font size and colors with how your products appear online. It also allows for a blog. Shopify however, is much more simple to set-up. Some of the themes are free, but you have to pay if you want something more advanced. (There is a free trial though) Some of the plugins over at Shopify are free like customer reviews. They also have great technology support.
WooCommerce constantly requires updates due to the plugins and you're not doing this then you're run into security problems. WooCommerce isn't entirely free - advanced features requires payment. Because it's free an open source, there is no real tech support. Shopify charges a monthly fee (the lowest dollar amount is $14) and it can be costly to run an online store with more than thirty products. There aren't great blogging capabilities with Shopify as well as SEO capability.
Overall, Shopify does demonstrate a proof of concept. If you're just getting started with an e-commerce website, Shopify's setup is quick and you're off and running with a very simple and basic website.

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