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Wine App Delectable Raises $3M Series A

TechCrunch logo TechCrunch 7/05/2014 Catherine Shu

, an iOS app that lets you find and share wine recommendations, has announced a $3 million Series A round from angel investors including Ron Conway, Max Levchin, David Sacks (the founder of ), and Deep Fork Capital.

The app has two main functions. The first lets you take a photo of a wine bottle label and rate how you liked it. Then the app uses proprietary technology to identify the wine, label it, and refer you to other reviews. If you see a promising recommendation from another user, you can purchase the wine directly through Delectable. The company says it currently has two million wines in its database.

Delectable’s competitiors include and , both of which TechCrunch has covered before. All apps let you scan labels, share wine recommendations with other users, and find places to buy your new favorite vintage.

One key way in which Delectable differentiates, however, is by offering recommendations from professional sommeliers. This means that even if you don’t have a lot of friends on the app, you can still pick up some ideas for your next bottle.

Furthermore, since , a number that has increased every year since 1991, there looks like there should be plenty of room to grow for apps that serve connoisseurs

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