You are using an older browser version. Please use a supported version for the best MSN experience.

Wine origin law about to come into force

NZ Newswire logoNZ Newswire 30/05/2017

© Getty Images New Zealand wine and spirit makers will soon be able to register the geographical origin of their product.

Commerce and Consumer Affairs Minister Jacqui Dean says the legislation will come into force in late July.

"A geographical indication shows that a wine or spirit comes from a specific region and possesses particular qualities or characteristics as a result," she said.

"Registering regional names for our wine and spirits will reinforce the qualities and reputation of these products."

Ms Dean said the move would make it easier for exporters to promote and protect their product in some overseas markets.

She said a key contributor to New Zealand wine's reputation is the industry's use of regional names like Marlborough and Central Otago.

The legislation amends the Geographical Indications (Wines and Spirits) Registration Act, which was passed in 2006 but never brought into force.

image beaconimage beaconimage beacon