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Work4 Raises $7M To Take On Job Boards With Its Social Network-Based Recruitment App

TechCrunch TechCrunch 17/04/2014 Ingrid Lunden

Work4, an online recruitment startup that uses social networks to advertise and find leads for jobs, has picked up another $7 million in funding that it plans to use to expand further into markets outside the U.S., as well as enhance its product. The Series B round was led by new investor Serena Capital with participation also from existing investor Matrix Partners.

Prior to this, Work4 had raised from Matrix as well as a number of prominent, strategic individuals, including Yuri Milner, former president Steve Pogorzelski, and Hearsay Social co-founder and CEO Clara Shih.

Work4, in the words of Stéphane Le Viet, the French co-founder and CEO Work4 who is a serial entrepreneur (he founded another online recruitment company called ), is attempting to go after what he calls the “highly inefficient” online recruiting market by tapping into the amount of time that people spend on social networks today.

While there are companies like Glassdoor and LinkedIn that provide targeted recruiting for professional positions, there are thousands of other job opportunities in areas like retail and service positions that at their heart need people who are enthusiastic about particular brands.

This is where social networks come into play. The idea, he says, is to turn brands’ fans into brands’ employees.

“We help them take advantage of social networks by turning platforms that weren’t designed for recruiting into powerful recruiting machines,” Le Viet says. “A site like Facebook is a place where companies can create lasting relationships.” And that also means, effectively, that companies can leverage that to do more. “You can turn consumers or fans into job candidates. Their fans can become their hires.”

Work4 already works with thousands of businesses such as Gap, AIG, Intel, L’Oreal, Groupon and Hard Rock Café.

When Work4 first opened for business in 2010, it was built specifically around a Facebook integration. These days, the company has made a lot of headway into working with other social networks, too. It was the first company to integrate with Twitter, for example, for Job Cards, where companies seeking candidates can incorporate widgets to automate the process of applying for jobs through tweets. It also integrates with Google+ and LinkedIn. And on Facebook, it’s expanded from early days of running ads, to posting recruitment calls on company Pages, to now also integrating with Graph Search so that recruiters can use the social network to find people with specific skills.

In all, Work4 has “shared” some 12 million jobs to date, up 29-fold since June 2013, the company says. LeViet says that some two-thirds of traffic currently comes from the U.S., with the top-two traffic sources Facebook and Twitter.

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