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Amazon launches Netflix equivalent

AAP logoAAP 15/12/2016 Ethan James

Amazon has revealed its answer to Netflix and Stan, launching video streaming service Prime Video in Australia.

The launch comes as part of an expansion to 200 countries worldwide.

Similar to other online services, Prime Video can be streamed and downloaded on mobile and tablet apps and certain televisions.

Prime Video launched at a discounted introductory price of $US2.99 a month in Australia, cheaper than Netflix's base monthly rate of $A8.99.

It features original Amazon shows, notably The Grand Tour featuring former Top Gear host Jeremy Clarkson.

Prime Video vice president Tim Leslie has flagged plans to up the amount of content in early 2017.

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