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Avril Lavigne designs for Aussie brand

AAP logoAAP 21/10/2016 Danielle McGrane

Avril Lavigne has teamed up with Melbourne designer Linda Vydra to design leggings for Vydra's company Pins To Kill.

The leggings brand allows people to upload their own designs and images onto a site to custom make their leggings.

Lavigne has come up with her own skull-designed leggings for the brand, which will be available next month.

"I thought she was a good fit for us because she's achieved her goals and dreams and she's focusing on fashion at the moment so it was a good fit for her as well," Vydra told AAP.

The edgy pop star who had a big hit with Complicated and Sk8ter Boi in the 2000s has always favoured the skull motif, using one with a crossbones as her logo and opting for a multi-coloured one for her leggings design.

"We went down the line of a skulls range because it suits her branding but came up with something that's a bit more funky and colourful," Vydra said.

The Melbourne designer said her customers have been customising their leggings with all sorts of ideas.

"Quite a few people who do marathons put the map of where they're running on them, or photos. Some people do artwork they've done or artwork their children have done. There's been a few photos of travel holidays, like a beautiful landscape," she said.

"A lot of people wear our leggings for doing yoga in or rock climbing but in Australia especially they'll wear them for every day use."

Vydra, who studied fashion at RMIT, launched Pins To Kill in February and Lavigne is her first celebrity collaborator. She already has her sights set on the next big name.

"I'd love to work with Miley Cyrus because she wears funky clothes and she would align really well with us, so she's on our radar and I've been emailing her publicist," she said.

* Avril Lavigne's Limited Edition Collection will be available on pinstokill.com from November 1.

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