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Betting part of Aussie sport: researchers

AAP logoAAP 15/08/2016

Australians think betting is now part of sports culture, new university research has revealed.

Three out of four children and 90 per cent of adults believe sports betting is becoming a normal part of sport, a survey of more than 150 Australian families attending football matches has found.

Young NRL and AFL fans were significantly more likely to remember seeing sports betting advertisements compared with their soccer-loving counterparts.

Kids commonly used phrases such as "everyone does it" and "heaps of people do it" to describe betting on sport.

The research was conducted by Curtin University and Deakin University academics.

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