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Cyclist seen riding wrong way before crash

AAP logoAAP 15/11/2016 Helen Velissaris and Luke Costin

A cyclist who suffered horrific injuries and died in a crash in Geelong may have been riding the wrong way down a busy street during peak hour.

A man in his 40s was hit and dragged under a truck as he tried to move across Ryrie Street in Geelong about 8.10am on Wednesday.

He suffered critical injuries and died upon arrival at hospital.

Police say the cyclist was seen riding the wrong way along Ryrie St and other motorists may have spoken to him prior to the crash.

Traders in Geelong's CBD said the street was a major thoroughfare for people trying to get to the city's east and the crash was an accident waiting to happen.

"We were only saying the other week it was only a matter of time until someone gets killed," barista Laura Ballantyne told AAP.

"Not even just the trucks - cars as well screech to a stop at the lights."

A witness described the scene as "messy", while pictures from the scene show the man's mangled bike under the wheels of the truck's trailer.

The truck driver, a 58-year-old Portarlington man, was not injured and stopped immediately to help the cyclist.

There is no indication the truck driver was doing anything wrong, police say.

In another crash, a driver was killed after a minibus drove through an intersection and into a light pole in Ballarat about 9.45am.

Police say the man suffered a medical episode moments before the crash, so his death will not be added to the state's road toll.

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