You are using an older browser version. Please use a supported version for the best MSN experience.

oOh!Media pays $68.5m for CBD advertiser

AAP logoAAP 10/10/2016

Outdoor advertiser oOh!media is targeting the "premium CBD audience" with the $68.5 million purchase of Executive Channel Network.

The acquisition of ECN, which owns digital advertising spaces in city offices and car parks, will be largely funded by a $60 million share placement.

"The acquisition further enhances our position as Australia's largest reaching digital sign network and consolidates our number one position in the CBD office segment," oO!Media chief executive Brendon Cook said in a statement on Tuesday.

image beaconimage beaconimage beacon