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Qld targets offensive campervan slogans

AAP logoAAP 7/11/2016 Tracey Ferrier

New Queensland laws will force "rogue advertiser" Wicked Campers to remove indecent slogans and images from its campervans, the advertising watchdog says.

The state government is pressing ahead with laws to end what Roads Minister Mark Bailey has called demeaning, sexist and very public attacks on women.

Under the changes, hire companies such as Wicked Campers will have to remove any material deemed to have breached advertising decency standards.

If they don't, the registration of offending vehicles will be cancelled.

The Advertising Standards Bureau says it pushed Queensland to act and the new laws, when they pass, will force Wicked Campers to finally do the right thing.

Since 2010, the ASB has handled a flood of complaints about highly-sexualised slogans and images painted on the sides of Wicked vans.

ASB chief executive Fiona Jolly says the company initially complied with the body's determinations but that stopped about four years ago when Wicked ended correspondence and ignored "many, many requests for them to engage".

There was little the ASB could do. It's ruling, including that offending ads be modified or removed, are not legally enforceable.

"In situations like this, where we have a rogue advertiser, a legislative backdrop can be very useful for us," Ms Jolly told AAP on Tuesday.

"We don't anticipate (the laws) being used more broadly than this one particular company. In the vast majority of cases, companies respect the determinations we make and voluntarily comply."

The roads minister did not mention Wicked by name but said it was clear some operators had ignored the ASB's rulings in the past.

He believes the threat of having vans taken off the road will change that.

"We do not want demeaning and derogatory attacks on women in public places upon our roads. It's not on," he told the ABC on Tuesday.

Premier Annastacia Palaszczuk, who has previously urged people to boycott Wicked Campers, said the laws would hand the ASB a way to enforce its rulings.

"There is no place in Queensland for sexist, misogynistic rubbish on full display," she said on Tuesday.

The RACQ said the laws should end Wicked's "despicable" advertising practices.

"From despicable slogans encouraging dangerous driving, including drug-driving and running down native animals, to pornographic depictions and derogatory statements about women, we don't want to see it on Queensland roads any longer," RACQ spokeswoman Renee Smith said.

AAP has sought comment from Wicked Campers.

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