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Seven West signs crowdsourced content deal

AAP logoAAP 4/11/2016

Seven West Media has signed a six figure deal to obtain crowdsourced videos and photos from ASX-listed tech firm Newzulu for use on TV, online and in print.

Newzulu, in which Seven West has a stake of 18.5 per cent, says West Australian Newspapers will be able to access its user-generated content and some reporters will use its technology to file photos and video using their mobile phones.

"Newzulu's technology empowers our reporters to live stream breaking news events in the most efficient way possible, while also engaging our audience to generate their own content to add to our coverage," Seven West head of digital Dan Stinton said.

"Both contribute to our focus on video storytelling."

The content agreement gives Seven West the right to use Newzulu's international crowdsourced content across its media on a fee basis, while Newzulu will have worldwide rights outside of Australia and New Zealand to distribute Seven West's professional and user-generated content on a revenue sharing basis.

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