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Sharing bullying videos online is damaging

AAP logoAAP 5/12/2016 Aine Fox

Videos showing young people being bullied shouldn't be shared online because victims are forced to relive their suffering, a British children's charity warns.

Sharing the footage in a bid to raise awareness ends up having a negative effect on young people - both those being bullied and others who see the videos, the NSPCC says.

The charity is calling on social media firms to block such videos and urging members of the public to report recordings rather than sharing them.

One clip showing a 13-year-old girl being dragged along the ground and punched in the head while people watched was viewed more than 600,000 times, the charity said as it launched its #BlockTheBullying campaign.

In another incident a father told the newspaper he discovered his 12-year-old son had been beaten and pinned to the floor when a video emerged on social media app Snapchat.

With videos being filmed and shared on the internet, young people now have no escape from bullying, the charity's chief executive Peter says.

"Enabling videos of abuse to be shared and circulated may seem like a good way to raise awareness but it can have a very damaging effect, forcing the young person to relive their humiliating and terrifying experience repeatedly.

"Years ago a child could escape the bullying when they left the playground and get some respite in the safety of their home, now the 24/7 nature of the internet means that a child can be targeted around the clock."

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