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BMW 7 Series takes off with Red Sparrow

CarSifu logo CarSifu 22/2/2018
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MUNICH: Car makers are notorious for product placements in movies. Audi has cornered the spot in The Tranasporter series , Lexus gravitates to Black Panther and BMW has assignments to accomplish in Mission Impossible and the James Bond franchise.

The Munich car maker is now riding on the suspense factor in the spy thriller Red Sparrow. The 7 Series will star alongside Oscar-winner Jennifer Lawrence in the flick from 20th Century Fox Film, which will open in cinemas on March 2.

The film was shot on location in London, Budapest and Vienna between January and April 2017 and was directed by Francis Lawrence.

Jennifer Lawrence plays Dominika Egorova, a prima ballerina with Russia’s world-renowned Bolshoi Ballet. When she suffers a career-ending injury, Dominika and her mother are facing a bleak and uncertain future.

That is why she finds herself manipulated into becoming the newest recruit for Sparrow School, a secret intelligence service that trains exceptional young people like her to use their bodies and minds as weapons. After the training process, she emerges as the most dangerous Sparrow the programme has ever produced.

Dominika must now reconcile the person she was with the power she now commands, with her own life and everyone she cares about at risk, including an American CIA agent (Joel Edgerton) who tries to convince her he is the only person she can trust.

The cast also includes British actor and Oscar-winner Jeremy Irons as a two-faced Russian general; Oscar-nominated actress Charlotte Rampling as chief instructor of the Sparrow School; Matthias Schoenaert as head of the Russian Secret Service and Mary-Louise Parker as a US informant.

The 7 Series accompanies Dominika on her journey from elegant and graceful prima ballerina to self-assured secret agent. The luxury sedan re-appears at key moments in the plot, including the scene where Dominika is driven to the secret Sparrow School for the first time. The drive through the snow-covered Russian landscape, assisted by the BMW xDrive intelligent all-wheel-drive system, symbolises the transition from Dominikas’s past to her mysterious, but exciting future.

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“We were excited about this suspenseful adaptation of the bestselling novel Red Sparrow from the beginning. Jennifer Lawrence as Dominika embodies an elegant and strong agent. The 7 Series and its positioning suit her character perfectly,” said BMW brand communications chief Uwe Dreher.

The 7 Series has made numerous appearances in the glamorous world of secret agents and spy thrillers. The 750iL was featured in the James Bond film Tomorrow Never Dies in 1997, with a range of new technology like a remote control via touchpad phone. BMW is also a long-standing partner of the Directors’ Guild of America, whose annual DGA awards are highly respected in Hollywood and across the film industry.

As part of the cooperation with 20th Century Fox Film, BMW will be promoting Red Sparrow widely through its own digital channels and print campaign.


© Provided by Star Media Group Berhad

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