You are using an older browser version. Please use a supported version for the best MSN experience.

Most popular Spotify K-pop playlist ‘K-pop Daebak’ celebrates 7-year milestone and over 5 billion minutes streamed

South China Morning Post logo South China Morning Post 5 days ago
a woman wearing a dress shirt and tie: Blackpink’s Lisa is currently the cover of the “K-pop Daebak” playlist following the release of her single Lalisa last week. Blackpink’s Lisa is currently the cover of the “K-pop Daebak” playlist following the release of her single Lalisa last week.

Spotify users have listened to over 5 billion minutes of the streaming platform's most popular K-pop playlist, the company announced on Monday.

Launched on September 12, 2014, the "K-pop Daebak" playlist has since accumulated over 3.1 million followers during its seven years on the music app.

According to Spotify, the playlist has been listened to for roughly 5.3 billion minutes over nearly 1.7 billion streams, with around 70,000 tracks featured on the K-pop playlist during that time.

Do you have questions about the biggest topics and trends from around the world? Get the answers with SCMP Knowledge, our new platform of curated content with explainers, FAQs, analyses and infographics brought to you by our award-winning team.

Though it's not the only popular playlist related to K-pop, or even South Korean music, on Spotify, K-pop Daebak's reach and impact is immense.

a woman posing for a picture: Ping Pong by HyunA & Dawn is one of the most recently added songs to the playlist. Photo: @hyunah_aa / Instagram © Provided by South China Morning Post Ping Pong by HyunA & Dawn is one of the most recently added songs to the playlist. Photo: @hyunah_aa / Instagram

The first official K-pop playlist on Spotify, and therefore curated by the app rather than individuals, K-pop Daebak's playlist has mostly been enjoyed by Gen Z, with over 50 per cent of listeners aged 18 to 24. The next biggest group of listeners were aged 25 to 29, counting for about 20 per cent of streams.

Spotify reported that the playlist's audiences primarily came from 10 countries. Listed by most listeners, they were: the United States, Indonesia, the Philippines, Malaysia, Taiwan, Singapore, Thailand, Canada, Brazil and Australia.

K-pop September releases from Blackpink's Lisa, NCT 127 and more

As of June 30, Spotify's website claims the platform is used by over 365 million active users, including 165 million subscribers, across 178 regional markets.

The seven-year anniversary for the K-pop Daebak playlist is an important milestone in the world of K-pop, as the standard legal contracts many artists sign with their companies expire after the same time period. Historically, many K-pop groups have disbanded, or reaffirmed their bond together, around their seventh anniversary.

Tina Tamashiro et al. posing for the camera: Stereotype by new K-pop girl group StayC is another of the most recently added songs on the playlist. Photo: High Up Entertainment © Provided by South China Morning Post Stereotype by new K-pop girl group StayC is another of the most recently added songs on the playlist. Photo: High Up Entertainment

The playlist is regularly updated with popular and new K-pop songs of the moment, along with some older faves.

Currently the cover of the playlist is Blackpink's Lisa following the release of her single Lalisa last week. Other new songs, including Stayc's Stereotype and HyunA & Dawn's Ping Pong, are among the most recently added songs on the playlist.

More Articles from SCMP

This article originally appeared on the South China Morning Post (www.scmp.com), the leading news media reporting on China and Asia.

Copyright (c) 2021. South China Morning Post Publishers Ltd. All rights reserved.

More from South China Morning Post

South China Morning Post
South China Morning Post
image beaconimage beaconimage beacon