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A taco a day? Taco Bell tests a budget-friendly subscription

Cheapism logo Cheapism 14/9/2021 Lacey Muszynski
a sandwich on a plate: TACO LOVER'S PASS © Taco Bell TACO LOVER'S PASS

What if every day could be Taco Tuesday? Taco Bell is making the impossible dream come true for some lucky customers with its new Taco Lover's Pass promotion, which is being tested in Arizona.

Related: Live Más: Spicy Secrets Behind Taco Bell's Success

The digital pass allows the customer one free Taco Bell taco each day for 30 consecutive days. It costs $5 to $10 per month, depending on the location, so that could add up to some nice savings if you use it regularly. You don't have to make another purchase to get the taco, either, so you could theoretically get 30 tacos for the cost of the pass, all without spending another dime. 

Though not every Taco Bell taco is available as part of the promotion, there are seven options: the crunchy taco, crunchy taco supreme, soft taco, soft taco supreme, Doritos Locos Taco, Doritos Locos Taco Supreme, and spicy potato soft taco. That list does include some premium choices that run at least $2 each, making it easy to get your money's worth.

Related: New Fast Food Items You Can Try This Month

Unfortunately, the Taco Lover's Pass is currently available only at 17 locations in the Tucson area, but if it's successful, it could be rolled out across the country. If you're someone who lives and breathes Fire sauce and Baja Blast — or you just tend to choose Taco Bell on your lunch breaks — then this is one tasty subscription that might be worth the spend. 

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