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Kim K Is Launching Her First-Ever Mascara *This* Friday

Cosmopolitan logo Cosmopolitan 20/11/2018 Chloe Metzger
Kim Kardashian with collar shirt: Just in time for Black Friday, Kim Kardashian's KKW Beauty line is launching its first-ever mascara for $18 on KKW.com. Find out more about the formula and when it comes out, here. © Courtesy Image Just in time for Black Friday, Kim Kardashian's KKW Beauty line is launching its first-ever mascara for $18 on KKW.com. Find out more about the formula and when it comes out, here.

Listen, I know you’re being inundated with Black Friday and Cyber Monday deals right now, and I know you’ve probably already got your wish list (and second and third wish lists) full of beauty loot that you don’t really need but super want, but none of that matters right now. Because Kim Kardashian's KKW Beauty is launching its first-ever mascara this Friday, and you will absolutely want to be one of the first to try it out.

The mascara is being sold as part of a full collection set called the Glam Bible Smokey Volume 1 (though, don’t worry, you can also buy the mascara separately for $18), which includes a new six-shade eyeshadow palette, a brick-colored blush, a gold highlighter, some false lashes, a black pencil liner, a peach lipliner, two peach-y lipsticks, a powder puff, a makeup sponge, a sharpener, and, of course, the very exciting mascara.

UH, Kim K Is Launching Her First-Ever Mascara © Courtesy Image UH, Kim K Is Launching Her First-Ever Mascara

Though we know nothing about the formula itself (is it filled with fibers? Vitamin E? Pure magic?), you can tell by its thick, multi-bristled spoolie that this mascara is meant to give you majorly huge, voluminous lashes. Which, you know, is fitting for a Kardashian (or a Kardashian lover).

a close up of a game: UH, Kim K Is Launching Her First-Ever Mascara © Courtesy Image UH, Kim K Is Launching Her First-Ever Mascara

Whether you do opt for the collection-which, heads up, will cost you $130-or just the mascara alone, know that you’re one step closer to getting really, really excellent lashes. The Glam Bible officially launches this Friday, November 23, at 12 p.m. PST, just in time for your Black Friday shopping (hey, you’ll have your credit card out anyway), so make sure to set a calendar reminder to get yours before they sell out!

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