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The pro-trick that keeps your jeans looking amazing for longer 16/7/2017 Laura McGettigan

Washing your jeans can feel risky every time, whether they shrink or stretch there’s no way of knowing if they’re going to come out of the washing machine the same way they went in.

Many denim enthusiasts limit the amount of times they wash their jeans so that they can keep their non-stretch jeans looking amazing for longer.

Limiting the number of times you wash your jeans can be frustrating, so to ensure you can keep your jeans clean and in good shape, experts have a trick up their sleeve.

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Those in the industry know that the key to keeping your denim in tip top shape is to pop them in the freezer. 

‘The benefit of the freezer is that you preserve the beauty of the shade and the wash while effectively eliminating bacteria via the chill of the freezer temperature,’ says Jac Cameron, creative director and co-founder of AYR.

‘The minute a jean touches water, the feel on the body is different, and the look of the wash changes as indigo is washed out in an at-home wash cycle.’

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It might seem out there, but Cameron says that putting your jeans in a plastic bag is the best way to revive your denim.

The freezer temperature kills bacteria and preserves the beauty and shade of the jeans.

‘It’s not necessarily for everyone,’ Cameron says, ‘but it does work and is my preferred way to clean jeans.’

Take a look at our six top jeans right now: 

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