You are using an older browser version. Please use a supported version for the best MSN experience.

Why you'll never catch a Ford pickup driver in a Chevy

Cheapism Logo By Andrew Lisa of Cheapism | Slide 2 of 15: When Ford switched from steel to aluminum alloy for the bodies of its F-150s — the frames are still steel — Chevy launched an ad campaign mocking the move. Steel, after all, is much more macho than the silly stuff airplanes are made from. The campaign backfired. The F-150 shed hundreds of pounds without sacrificing performance, and the major players in the industry scrambled to catch up. Among them was Chevy, which swallowed its pride and announced that it would be making a move toward aluminum bodies on its own trucks in the future. Related: 24 Most Cringe-Worthy Commercials of All Time

Aluminum Turned Out to Be a Smart Move, After All

When Ford switched from steel to aluminum alloy for the bodies of its F-150s — the frames are still steel — Chevy launched an ad campaign mocking the move. Steel, after all, is much more macho than the silly stuff airplanes are made from. The campaign backfired. The F-150 shed hundreds of pounds without sacrificing performance, and the major players in the industry scrambled to catch up. Among them was Chevy, which swallowed its pride and announced that it would be making a move toward aluminum bodies on its own trucks in the future.

Related: 24 Most Cringe-Worthy Commercials of All Time

© The Ford Motor Company

More from Cheapism

Loading...

image beaconimage beaconimage beacon