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Ford's got big plans for the Frankfurt show, even as others bail

Roadshow logo Roadshow 5/31/2019 Kyle Hyatt
Ford's Kuga and Puma are among the SUV models expected to make an appearance at the 2019 Frankfurt show.© CNET

Ford's Kuga and Puma are among the SUV models expected to make an appearance at the 2019 Frankfurt show.

Automakers are being increasingly selective about which auto shows they attend these days. Plenty of brands are pulling out of even major shows that have traditionally been home to significant debuts, like Frankfurt. Ford , however, is going to do the biggest German show in a serious way.

Research

According to a report published Friday by Automotive News Europe, Ford is planning on debuting several models at the 2019 Frankfurt Auto Show, including a new version of its small, sporty-looking Puma SUV (though based on what Roadshow has heard from Ford's people, it's doubtful that we'll see that in the US). We can also expect to see the new Kuga and a hybrid version of the Explorer, both of which are also likely Europe-only.

Ford opted to skip the other two major European shows -- Geneva and Paris -- citing mounting concerns over cost and a lack of new product to debut there. Increasingly we're seeing manufacturers go this route, or choosing to debut their vehicles at off-site events during auto shows where they are guaranteed to have journalists' undivided attention.

Among the brands that have opted out of Frankfurt already are Aston Martin, Mazda, Subaru , Suzuki  and Volvo . That said, we're still expecting major debuts from Land Rover, Porsche and Volkswagen.

Ford Explorer packs PHEV power in Europe

a car parked on the side of a road: Ford on Tuesday unveiled the Explorer Plug-In Hybrid.

Ford on Tuesday unveiled the Explorer Plug-In Hybrid.
© Provided by CBS Interactive Inc.

This was originally published on Roadshow.

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