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Vacuum Maker Dyson Won't Build an Electric Car

Road & Track logo Road & Track 10/10/2019 Travis Okulski
a woman standing in a room: The ambitious project has been canceled.© Dyson The ambitious project has been canceled.

Just a few years ago, plans for vacuum cleaner manufacturer Dyson to build an electric car became public. An odd sounding move, but also intriguing. Sir James Dyson is Britain's most well-known living inventor, and his company isn't just known for expensive vacuums, expensive fans, and expensive hair dryers.

They're known for the battery tech that goes into those expensive devices. The company had secured investment, was hiring 500 people for the project, and was said to be ready to build the car at a new factory in Singapore.

But now Dyson's plans are over, the company saying that it was becoming harder and harder to find a way to make the project commercially viable. And while the team had developed a car that Sir James dubbed "fantastic," the company couldn't find a buyer for the designs and felt it'd be too hard to break into the auto industry on its own.

Other than Tesla, there haven't been many success stories with electric cars and new manufacturers. Faraday Future has had a rough beginning, to say the least. Companies like Lucid, Byton, and Nio are still having various growing pains. Rivian has massive investment and deals with Amazon to build vans, but is yet to build any production cars.

Dyson says that they will use the tech developed for the car, like electric motors, on other projects and will work to find positions for as many of the 500+ impacted employees as it can.

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