2015 Ram 1500 Laramie Limited is Ready to Make FCA Some Money
Ram can see the dollar signs.
Before rolling out its new 2015 Ram Laramie Limited model, the brand's CEO Bob Hegbloom told the throng of media that roughly 40 percent of all Rams currently sold cost at least $60,000. That suggests the price could go even higher, which is why Ram has luxed out its high-end Limited edition.
Related link: Research the Ram 1500
"More and more, people see their pickups as a luxury vehicle," Hegbloom said.
As we said in our First Look, the 2015 Ram Laramie Limited will be available in 1500, 2500, and 3500 sizes. The model gets a unique chrome grille with a large Ram logo in place of the Dodge crosshair design. The pickup's headlights are also unique, along with the 20-inch chrome wheels. The Laramie Limited comes basically loaded, with navigation, rearview camera, air suspension, a heated steering wheel and seats, and power adjustable pedals all standard. The model will be available in the second quarter of 2015, though pricing has not yet been announced.