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Daft, dire & doomed bids to nail the US car market

Autocar Logo By Ronan Glon of Autocar | Slide 1 of 22: It’s the latest name to appear on a growing list of companies that failed to gain a foothold in the United States. Some lacked an outstanding amount of knowledge about American buyers and offered the wrong products at the wrong time. Others took no account of reality, cut too many corners and were ultimately driven out by quality problems. Occasionally, automakers folded due to circumstances outside of their control.We’re taking a look at some of the automakers that couldn’t crack the American market due to monstrous incompetence, a disinterest in their products or plain old bad luck:PICTURE: Sterling 827SLi

At the end of April, Daimler’s Smart brand confirmed it will leave the American market after the 2019 model year.

It’s the latest name to appear on a growing list of companies that failed to gain a foothold in the United States. Some lacked an outstanding amount of knowledge about American buyers and offered the wrong products at the wrong time. Others took no account of reality, cut too many corners and were ultimately driven out by quality problems. Occasionally, automakers folded due to circumstances outside of their control.

In the gallery above, we’re taking a look at some of the automakers that couldn’t crack the American market due to monstrous incompetence, a disinterest in their products or plain old bad luck.

PICTURE: Sterling 827SLi

© Autocar

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