You are using an older browser version. Please use a supported version for the best MSN experience.

We Hear: Lotus Promises New Models, 'Better Made' Cars

Motor Trend logo Motor Trend 9/19/2014 Kelly Pleskot
2013 Lotus Evora S© Provided by MotorTrend 2013 Lotus Evora S

Yesterday we reported that Lotus will cut 325 jobs worldwide as it struggles to keep competitive in the auto industry. Now, Lotus CEO Jean-Marc Gales is reportedly looking to the future and already has a plan to keep Lotus on the right track.

While Gales said that the company's initial focus is on increasing sales of its current models—the Elise, Exige, and Evora —long term plans may include new models that expand the brand's global reach. According to Autocar, an SUV, luxury sedan, or anything other than sports cars are possibilities moving forward. Gales cited the success of Porsche in this regard, likely referring to the Cayenne, which is now the brand's best-selling model here in the U.S.

While Lotus cars are known for their lightweight handling, quality has sometimes been a concern with many customers. "Our cars will be faster, better made and more convenient to use but we will keep our relationship with Toyota as an engine partner so the cars will be also be very reliable and easy to own," Gales told Autocar.

Gales said that returning the company to profitability will be a main priority for the future health of the company. Despite the company's long-standing financial trouble, not everything is looking gloomy for Lotus. Sales are up 46 percent this year globally.

Source: Autocar

AdChoices
AdChoices

More from Motor Trend

Loading...

image beaconimage beaconimage beacon