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First Customers Picked Up Lucid Air EVs at Oct. 30 'Lucid Rally'

Car and Driver logo Car and Driver 10/27/2021 Laura Sky Brown
Lucid isn't just dropping off the cars; they're running a 'Dream Delivery' event. New owners can participate, then take their Lucid Air Dream Edition cars home. © Lucid Motors Lucid isn't just dropping off the cars; they're running a 'Dream Delivery' event. New owners can participate, then take their Lucid Air Dream Edition cars home.
  • Lucid Motors has announced it's holding an event on October 30 called Dream Delivery where the first reservation-holding customers can pick up their Lucid Air Dream Edition EVs.
  • The event is likely to be based at Lucid's headquarters in Newark, California, in the San Francisco Bay Area, although Lucid wouldn't disclose the exact location. A "Lucid Rally" as part of the event will include company executives along with the customers and is intended to showcase the car's performance, Lucid said.
  • 520 Dream Edition cars, priced starting at $169,000, will be the first delivered to buyers. Air Grand Touring cars will come out next. Orders for the slightly more affordable Touring and Pure models won't reach customers until 2022.

UPDATE 10/27/21, 12:30 p.m.: We received more details about the Lucid Rally event in response to our inquiry and have added that information into the story.

Lucid Motors, a company that originated in Silicon Valley, doesn't let its factory's remote location in the Phoenix suburb of Casa Grande, Arizona, keep it from pulling off Instagram-ready product positioning. The startup EV maker held a splashy start-of-production event at the plant in September, and on Saturday, October 30, it will bring together a group of customers in California to pick up their Dream Edition EVs, the launch version of the luxury Air sedan. As part of the "Dream Delivery" event, the customers get to drive their new cars in a Lucid Rally, then take the cars home. Lucid executives will also participate in separate cars. A Lucid spokesperson told Car and Driver that the route "includes some of the best driving roads in the Bay Area, and we expect customers to be on the road for about two hours." The location is undisclosed, but the spokesperson would only confirm "it will be in Northern California."

Earlier this week, Lucid tweeted this photo of several Air cars sedans loaded onto a transporter.

These first Lucid owners will be those who placed reservations for the inaugural Dream Edition in either Range or Performance spec, starting at $169,000. Both cars are dual-motor, all-wheel-drive models that have an 118.0-kWh battery pack. The cars promise a top speed of 168 mph. Claimed range on the 1111-hp Performance model is 451 miles for the car with 21-inch wheels, or 471 miles with 19-inch wheels. As its name suggests, the 933-hp Range version offers more miles between charges: 481 or 520 miles, depending on wheel choice.

There's also a $139,000 Grand Touring version of the Lucid Air, which will begin to reach reservation holders after the 520 buyers of the $169,000 Dream Edition get theirs. The $77,400 Pure and $95,000 Touring trims will reach their buyers in 2022, Lucid said, while the Gravity SUV isn't due until 2023. Lucid's spokesperson told C/D that buyers will be able to choose whether to pick up their car at the nearest Lucid studio location or having it delivered to them.

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