You are using an older browser version. Please use a supported version for the best MSN experience.

Lotus CEO Brings Up SUV Again, Could be Next New Model

Motor Trend logo Motor Trend 3/6/2015 Karla Sanchez

Lotus is in the midst of a major overhaul now that CEO Jean-Marc Gales is the driving force behind the brand. Instead of picking up where former CEO Dany Bahar left off, Gales plans on taking the brand in a different direction by dipping into new segments, one of which includes crossovers. While he’s talked a little bit about such a car, the big boss revealed a bit more about it at this week’s Geneva motor show.

“The next all-new Lotus vehicle is likely to be a crossover or SUV,” Gales told Reuters.

The company’s board could make a decision as soon as this year whether to invest in the SUV, which the CEO previously said would be "light, performance-led, and have outstanding looks." Speaking more about it in Geneva, he revealed that it would be very fast on the track and have outstanding handling. While he also talked about possibly building a four-door sports car, he admits the SUV takes priority since it has the bigger market. After all, crossovers seem to be the latest trend among ultra-premium automakers like Bentley, but instead of joining the likes of the Bentayga, Gales wants to “reinvent the category.”

© Provided by MotorTrend

Before Lotus dives into developing the SUV, the CEO plans on focusing on its existing lineup first, which currently includes the Elise, Exige, and Evora. The company previously announced the Evora will take a break for the 2015 model year, but will return to the North American market for 2016. The Evora 400 was recently unveiled at Geneva, packing a stronger supercharger and less weight. Gale also plans to apply the same treatment to the Exige and Elise.

© Provided by MotorTrend

Amid slowing production and high costs, Lotus has lost a staggering amount of money as of late. Last fiscal year, the Malaysian-owned automaker lost $108 million, and U.S. sales totaled just 250 cars. But as Lotus starts expanding its sales network, it has increased global deliveries by 62 percent compared to the previous year. The new Evora, arriving this fall in North America, will undoubtedly help its case. For the 2016-17 fiscal year, Lotus aims to return to profitability.

2016 Lotus Evora 400 Front Three Quarter 02 Lotus CEO Brings Up SUV Again, Could be Next New Model

Kelly Pleskot contributed to this post.

Source: Reuters

lotus-elise-wheel-2© Provided by MotorTrend lotus-elise-wheel-2
AdChoices
AdChoices

More from Motor Trend

Loading...

image beaconimage beaconimage beacon