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Oops, Toyota sold too many special-edition Supras in the UK

Roadshow logo Roadshow 1/23/2019 Andrew Krok
a car parked in a parking lot: The US might get 1,500 Launch Edition cars, but the UK gets 24 in matte gray. The only one with matte gray paint in the US just sold at charity auction for $2.1 million.© CNET

The US might get 1,500 Launch Edition cars, but the UK gets 24 in matte gray. The only one with matte gray paint in the US just sold at charity auction for $2.1 million.

Toyota's UK arm just picked itself a whole bouquet of oopsie daisies.

Toyota UK accidently oversold its allotment of special-edition Supras. Of the 90 or so cars destined for Europe, the UK was set to receive 24 of them. Only trouble is, an apparent computer glitch allowed more than 24 people to put down £1,000 (about $1,300) to reserve one.

The automaker sent out an apology letter to the owners who got shafted. "As a result of this demand, we experienced a technical failure in our order system which allowed orders to be accepted in excess of the available number of vehicles that were actually available," the letter reads. "Please accept our sincere apologies for the frustration and disappointment this will cause you." You can read the letter in full on the SupraMKV forum.

For what it's worth, Toyota is trying to make good on giving these buyers something. Those on the bad end of the deal can have their deposit refunded and their order canceled. They could also convert their reservation to a normal Supra Pro, the highest UK trim on offer, receiving a complimentary two-year service plan and an invite to a Toyota Gazoo Motorsport event in the future.

Related video: 2020 Toyota Supra Engine - Detailed Review Of The 2JZ Successor - Provided by Jalopnik

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In the UK, this special launch edition offers matte gray paint, matte black alloy wheels and a red leather interior. In the US, the Supra Launch Edition comes in one of three colors (white, black or red), with either a black or red interior, depending on the choice of exterior paint. They, too, are nearly fully loaded, but the US gets a healthy allotment of 1,500. Even though it'll cost $55,250 -- a $5,000-ish premium over the base model -- all 1,500 should sell rather quickly.

2020 Toyota Supra: A Japanese sports car legend returns

a red car parked on the side of a building: Being the platform mate to the BMW Z4, the fifth-generation and latest iteration of the Supra has a lot of German in its DNA.

Being the platform mate to the BMW Z4, the fifth-generation and latest iteration of the Supra has a lot of German in its DNA.
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