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Tesla Selling Broken-Glass Cybertruck T-Shirts, Because of Course It Is

Motor Trend logo Motor Trend 1/14/2020 Motor Trend Staff
Elon Musk standing in front of a flat screen tv: Tesla Cybertruck electric pickup window technology demo 2© Motor Trend Staff Tesla Cybertruck electric pickup window technology demo 2

Why, you might ask, is Tesla selling a "Cybertruck Bulletproof Tee" that's emblazoned with an image of busted glass in its official store for $45? We'll defer to the ever-wise character Yogurt from Mel Brooks's classic space spoof, Spaceballs: "Merchandising! Merchandising! Where the real money from the movie is made!"

In this case, the "movie" in question is really Tesla's much-hyped reveal for the Cybertruck electric pickup. During the event, with Tesla CEO Elon Musk on stage doing the presenting, a stunt intended to show off the strength of the truck's "Armor Glass" went awry. Tesla designer Franz von Holzhausen, urged on by Musk, threw a large metal ball at the Cybertruck's driver's door window—instantly busting it. Musk, for his part, immediately exclaimed "oh my f#@%ing God!" before he and von Holzhausen decided to toss the ball at the rear door glass, to the same disappointing (and obviously unintended) end. We poked fun at this cringeworthy turn, as did pretty much every other news outlet on the planet.

a person with collar shirt: Tesla cybertruck T-shirt© Motor Trend Staff Tesla cybertruck T-shirt

Tesla appears to be taking the failed stunt in stride, however. Per the automaker, those tees are "Designed for exceptional comfort and inspired by the Cybertruck unveil event." We imagine Tesla's use of the word "bulletproof" in the T-shirt's name is tongue-in-cheek, because the garment is 100-percent cotton, not 3-millimeter-thick stainless steel, as is the Cybertruck's supposedly bulletproof skin. To help your friends "get" the shirt, Tesla helpfully includes an illustration of the Cybertruck on the back—by now, most of the internet-connected world probably recognizes the truck's obtuse-triangle profile. Is the t-shirt truly fashionable? Not really, but then, maybe Tesla could take Musk's own advice, uttered at the Cybertruck's reveal, after the glass-breakage: "[there's] room for improvement."

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