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Toyota Venza Calling it Quits After 2015 Model Year

Motor Trend logo Motor Trend 3/9/2015 Karla Sanchez
Toyota Venza Calling it Quits After 2015 Model Year

For those interested in buying a Toyota Venza, get yours now. Toyota has confirmed that the midsize vehicle will be discontinued after the 2015 model year.

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“Toyota will stop production of the Venza at Toyota Motor Manufacturing, Kentucky (TMMK) by June 2015 for the United States, and by September 2017 for other export destinations,” said a Toyota spokesman in a statement.

2014 Toyota Venza© Provided by MotorTrend 2014 Toyota Venza

“There were a number of factors that led to this decision including customer preference, competitiveness within the segment and deteriorating sales.”

When the Venza first arrived in calendar-year 2008, it served as another two-row option beside the more popular and RAV4 for buyers who wanted something smaller than the three-row Highlander. With bold styling that could be described as part wagon, part crossover, the Venza enjoyed the most success in 2009 when 54,410 units were sold. Numbers started to decline in the following years, and in 2014, Venza sales were down 16.3 percent with 29,991 examples sold. That’s a stark contrast to the 267,698 RAV4s sold, and the 146,127 Highlanders sold during the same period.

2014 Toyota Venza© Provided by MotorTrend 2014 Toyota Venza

Although Toyota’s cutting the Venza out of the lineup, the automaker claims it’s continuing to grow in both the mid-size and small SUV segments. Over the past two years, production for the RAV4 has “significantly increased,” while a future investment at Toyota’s Princeton, Ind., Plant will help ramp up production for the Highlander.

In addition to building the Venza, the Kentucky plant also builds the Camry, Camry hybrid, Avalon, Avalon hybrid, and other vehicle components. The plant is also looking forward to building the refreshed Avalon, and with the new ES being added to the production line, Toyota reports that no jobs will be lost with the discontinuation of the Venza.

2014 Toyota Venza© Provided by MotorTrend 2014 Toyota Venza 2014 Toyota Venza© Provided by MotorTrend 2014 Toyota Venza

The Venza never competed in any "Of The Year" competitions since Toyota didn't want us to think of it as a crossover, and since we refused to consider it a car. The Venza, however, once won a comparison against a 2009 Ford Edge Sport and 2009 Nissan Murano. More recently, we tested a 2014 model with the V-6 engine, which we noted was starting to show its age with an outdated instrument cluster. The longer Venza also didn’t seem to have much of an advantage over the RAV4 considering it had a wider turning radius and more limited cargo room.

For 2015, the Venza received minimal changes, including a rear backup camera, upgraded audio system, and standard towing package for V-6 models.

Source: Toyota

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