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2014 Toyota 4Runner Discounted to Celebrate 30th Anniversary

Motor Trend logo Motor Trend 2/20/2014 Erick Ayapana

It’s been 30 years since the Toyota 4Runner first joined the mighty Land Cruiser in the automaker’s SUV lineup. Instead of releasing a special edition model, Toyota is celebrating the anniversary by slashing prices on all 2014 4Runner models by up to $1000.

2014 Toyota 4Runner© Provided by MotorTrend 2014 Toyota 4Runner

For starters, base SR5 and Trail models are discounted $500, which means a rear-drive 2014 Toyota SR5 would cost $33,180 including the $860 destination fee. Premium and Premium Trail models receive a $750 rebate, while the top-of-the-line Limited trim is slashed by $1000. A 2014 Toyota 4Runner Limited with four-wheel drive, for example, would cost $43,260 after the discount. The recently updated 4Runner is powered by a 270-hp 4.0-liter V-6 that is mated to a five-speed automatic. The Trail model is packed with a long list of off-road goodies, including a locking rear differential and an optional suspension system that disengages the sway bars.

Now in its fifth-generation, the 4Runner is one of the most capable off-roaders on the market, but far different from the first-gen model, which was essentially a truck with a removable fiberglass roof. Toyota introduced the second-generation 4Runner in 1990, which feature more creature comforts like a sunroof and available leather seats. The third-gen model entered the picture in 1996, while the fourth-generation model, the first 4Runner to get a V-8 engine, was launched in 2003.

Previous generation 4Runners pictured below.

Source: Toyota


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