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Chrysler December Sales Grow 20 Percent, Up 16 Percent for 2014

Motor Trend logo Motor Trend 1/5/2015 Eric Weiner

Chrysler reports 193,261 units in sales for the month of December, finishing 2014 with yet another impressive month of sales. Chrysler’s 20 percent sales growth compared to December 2013 represents the 57th consecutive month of year-over-year sales improvements, while helping the brand complete its best sales year since 2006. Nearly 72 percent (1,604,062 units) of the 2,090,639 units sold in 2014 were trucks, which grew in sales overall by 28 percent. Cars saw an 11 percent drop to 486,577 units. Every brand in the Chrysler stable grew its sales in 2014, except for Dodge, which experienced a sales decrease of 4 percent. Jeep charged through 2014 with a sizable 41 percent sales growth, the biggest improvement for the company, totaling 692,348 units compared to 490,454 in all of 2013.

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Winner: Jeep Cherokee, 17,715/178,508

2014 Jeep Cherokee TrailHawk© Provided by MotorTrend 2014 Jeep Cherokee TrailHawk Another great month for the Cherokee sees Jeep’s newest model take home the sales crown for December. The Cherokee has been the story of 2014 for Jeep, with 178,508 vehicles sold this year, behind only the iconic Grand Cherokee’s 183,786 vehicles sold. By next year, we’d bet the Cherokee will overtake that position. But Jeep is carrying itself with other models as well, with the ever-popular Wrangler selling 14,003 vehicles in December (up 14 percent) and 175,328 through all of 2014 (up 13 percent). And showing the best sales improvement in December was the Jeep Patriot, which grew its sales 53 percent this month for a total of 9,434 units and its best-ever sales month. Of Jeep models with a full year of sales in 2013, the Patriot showed the largest annual sales increase of 23 percent compared to the previous sales year, with 93,462 units in 2014 and 75,797 in 2013.

Winner: Chrysler 200, 16,229/117,363

2015 Chrysler 200C© Provided by MotorTrend 2015 Chrysler 200C Although the end-of-year sales still show the 200 sedan down 4 percent to 117,363 units, Chrysler’s newest vehicle is definitely on the upswing. It was the best December sales ever for the 200, and sales have steadily improved since the 2015 Chrysler 200 first debuted with its fresh redesign. We expect the 200 to be a major sales workhorse as Chrysler transitions to become the mainstream badge for Fiat Chrysler going forward.

Winner: Ram Pickup, 44,222/439,789

2015 Ram 1500 Mossy Oak Edition© Provided by MotorTrend 2015 Ram 1500 Mossy Oak Edition This month was the Ram pickup’s best-ever December, best month of 2014, and the 56th month of consecutive sales gains. Light duty Ram pickups were up 45 percent compared to 9 percent for the Heavy Duty models. With 439,789 units sold in all of 2014 (up 24 percent compared to 2013), the Ram pickup carried the Ram brand to its best year of sales since 2005, with a 28 percent year-over-year improvement to 469,139 vehicles sold. While the new 2015 Ford F-150 is making waves with its all-aluminum body, Ram continues to offer the only diesel-powered, full-size, light-duty pickup in the Ram 1500 EcoDiesel, which is becoming ever more popular amongst truck shoppers.

Wait and See: Chrysler 300, 3,992/53,382

2015 Chrysler 300S With City© Provided by MotorTrend 2015 Chrysler 300S With City It was a rough year for the Chrysler 300, as full-size sedans have lost a lot of ground all across the U.S. auto market. The Chrysler 300 finished 2014 down 8 percent to 53,382 units sold compared to 57,724 in 2013, but there’s a light at the end of the tunnel. Chrysler is just getting the redesigned 2015 Chrysler 300 to dealerships, and the new sedan could very well turn things around. While mechanical changes are not major, the 300’s latest styling is a wise return to the not-so-subtle attitude that made it a hit when it first debuted in 2005.

Loser: Dodge Charger, 8,422/94,099

2015 Dodge Charger SRT Hellcat Front Three Quarter View In Motion 11© Provided by MotorTrend 2015 Dodge Charger SRT Hellcat Front Three Quarter View In Motion 11 There aren’t any real sales blights in the Fiat Chrysler portfolio at the moment, given that the company has done a good job of shedding dead weight like the Dodge Avenger. While the Charger is a definite loser for December 2014 with a sizable sales drop compared to the previous December, the full-size sedan is more of a wait-and-see overall. The 2015 Dodge Charger gets a pretty serious visual refresh, not to mention the addition of the bonkers 707-hp Charger Hellcat. Let’s see what 2015 brings.

2015 Jeep Wrangler Willys Wheeler Edition© Provided by MotorTrend 2015 Jeep Wrangler Willys Wheeler Edition
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