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Chrysler November 2014 Sales Climb 20 Percent, 200 On the Rise

Motor Trend logo Motor Trend 12/2/2014 Eric Weiner
Chrysler November 2014 Sales Climb 20 Percent, 200 On the Rise

Chrysler keeps on churning out sales gains month after month, largely on the capable shoulders of its Jeep and Ram brands. The big story this month though, despite Chrysler increasing its sales 20 percent to 170,839 units sold, is sales of a mere 24 units—those of the long-awaited Alfa Romeo 4C. Chrysler’s passenger cars also performed notably, thanks to strong showings from the Chrysler 200 and Dodge Dart, selling 26 percent better than in 2013 with 41,519 units. Following numerous sales reports of waning deliveries, impressive passenger car sales even outpaced the growth of the trusty truck segment, which still managed to grow 18 percent to 129,320 units sold. November marked Chrysler’s 56th consecutive month of year-over-year sales gains, adding up to the best sales for that month since 2001.

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Winner: Alfa Romeo 4C, 24 Units Sold

Finally! After years of rumors and multiple delays, Alfa Romeo is officially back on the market for the first time since its departure from U.S. showrooms in 1996. Yes, it’s just 24 cars. Yes, it’s a low-volume sports car that would make for an often frustrating daily driver. But it’s also one of the most exciting sports cars around today, and it's apparently the prelude for much more to come from the Italian automaker. With eight new models coming out by 2018, the Alfa Romeo 4C is just an appetizer.

2015 Chrysler 200C© Provided by MotorTrend 2015 Chrysler 200C

Winner: Chrysler 200, 14,317 Units Sold, Up 155 Percent

While 155 percent sounds like a massive growth, part of the big gain is due to just how slow Chrysler 200 sales were this time last year (5,621 units sold). But 14,317 units is no joke—the 200 is earning its stripes in the Chrysler lineup. While the Chrysler 200 finished last month 22 percent behind in year-to-date sales, that figure is now down to just 13 percent, with 101,134 vehicles sold so far this year compared to 116,828 in November 2013. The Chrysler 200 even outsold the Jeep Wrangler this month, which posted 13,592 units.

Winner: Jeep Cherokee, 16,945 Units Sold, Up 67 Percent

Jeep shows no signs of slowing down. The brand finished November with its best sales ever for that month, with a 27 percent sales increase to 57,489 units. The Cherokee is a major part of that story, with 160,793 units sold so far in 2014. Its sales were the most for Jeep this month, besting the Grand Cherokee which finished with 15,307 units sold.

Winner: Dodge Dart, 9,012 Units Sold, Up 39 Percent

The Dart finished at the Dodge brand sales leader this month, with its best ever November sales. It also managed to shave its year-to-date sales down to just 1 percent behind last year’s numbers, after finishing last month at 5 percent behind. Passenger cars have recently been the bane of Dodge’s existence, so it will be interesting to see what direction the Dart will take as Dodge transitions into a performance-focused brand. Dart SRT-4? Dart Hellcat?

Winner: Ram Pickup, 35,865 Units Sold, Up 21 Percent

The Ram, too, achieved its best ever November sales this month. Ram has been growing its sales imprint for a long time though—the bigger development is that buyers are starting to flock more and more to the Ram 1500 Ecodiesel. The torque and efficiency of the model’s 3.0-liter V-6 is proving compelling to truck shoppers, so much that Ram increased the Ecodiesel’s presence in the production mix to 20 percent at the end of September. Monthly sales are still, however, well short of the Ford F-150 which sold 59,049 units in November.

Loser: Chrysler Town & Country and Dodge Caravan Minivans, Down 29 and 8 Percent, Respectively

As crossover sales boomed across the board, minivans struggled to compete. The Town & Country sold just 8,055 units compared to 11,288 last year, while the Caravan managed 8,842 units. We know the Caravan will not last much longer as Dodge makes its transition to a performance brand, leaving mainstream duties to Chrysler, but the Town & Country is still a solid pick for those who can’t do without sliding doors and seemingly endless cargo space.

Loser: Fiat 500, 1,984 Units Sold, Down 7 Percent

Same old, same old for the Fiat 500. So far, minor updates to the 2015 Fiat 500 and 500 Abarth have not made any significant difference in sales. As a brand, Fiat improved its sales 1 percent in November, but help is on the way. The Fiat 500X, which debuted at this year’s L.A. show, is slated for the first half of 2015. Joined by the Jeep Renegade, the 500X has a good shot at finally bringing the Italian brand’s sales to that next level, riding the tide of popularity for compact crossovers.

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