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Chrysler October 2014 Sales Up 22 Percent on Strength of Jeep, Ram

Motor Trend logo Motor Trend 11/3/2014 Eric Weiner

Now with 55 months of consecutive year-over-year sales growth under its belt, Chrysler announced sales of 170,480 units for the month of October. Compared to last year, Chrysler increased its sales 22 percent, largely on the shoulders of strong Jeep and Ram sales. Overall, the Chrysler Group is ahead in year-to-date sales by 15 percent, up to 1,726,539 vehicles. Perhaps the most promising news is the sales success of the Chrysler 200, which is finally establishing itself as a sizable sales contributor.

Research

Winner: Chrysler 200, 11,675 Units Sold, Up 40 Percent

2015 Chrysler 200C© Provided by MotorTrend 2015 Chrysler 200C After months as a Wait-and-See mainstay, the Chrysler 200 is now firmly on the up-and-up with its best ever October sales. Last month it sold 10,995 units as well, so customers seem to be coming around to the midsize sedan. The 200 is still 22 percent behind in year-over-year sales, however, following months of stagnation before the redesigned model hit the market. The 200 was by far the most improved member of the Chrysler stable, with the 300 and Town & Country posting gains of 9 and 4 percent, respectively.

Winner: Jeep Brand, Up 52 Percent

Jeep is on a major win streak. The brand posted its best-ever October with 55,198 vehicles sold, bringing year-over-year totals to 571,585 (a 46 percent gain). Leading the way for the second month in a row is the Jeep Cherokee, which sold 15,715 units. In its wake was the Grand Cherokee and Jeep Wrangler, which posted sales gains of 5 and 16 percent, respectively.

Winner: Dodge Dart, 7,207 Units Sold, Up 28 Percent

2014 Dodge Dart© Provided by MotorTrend 2014 Dodge Dart The Dart compact sedan had the biggest sales growth of any Dodge model, and was the brand's second best-selling model this month (Caravan sold 9,986 units). Dodge is up against tough competition in the ultra-competitive compact sedan segment, so it will need to continue serious growth if it wants to stay relevant. At the moment the Dart is still down 5 percent in year-to-date sales with 67,965 vehicles sold.

Winner: Ram Pickup, 39,834 Units Sold, Up 33 Percent

2015 Ram 1500 Outdoorsman Crew Cab 4x4 Ecodiesel© Provided by MotorTrend 2015 Ram 1500 Outdoorsman Crew Cab 4x4 Ecodiesel Racking up its 54th consecutive month of sales gains, the Ram posted its best October sales since 2003. Ram sales are now up 23 percent through October compared to last year, with a total of 359,702 vehicles sold. Light Duty sales went up 34 percent compared to 33 percent for the Heavy Duty models. Expect to continue sales growth as Chrysler benefits from increased production capacity at the Warren plant. There is still plenty of ground to cover, however, before the Ram catches the Ford F-Series. Ford’s mainstay truck finished October with 63,410 vehicles sold.

Loser: Fiat 500L, 919 Units Sold, Down 29 Percent

2015 Fiat 500L© Provided by MotorTrend 2015 Fiat 500L Even with its 48 percent improvement compared to last month, the Fiat 500L is still down considerably in year-over-year sales. Through October Fiat has sold 9,804 units of the Fiat 500L, compared with 29,422 standard Fiat 500 units. Despite the addition of a new six-speed automatic gearbox, it’s not looking like things are headed anywhere fast for the Fiat 500L.

Loser: Dodge Charger, 6,967 Units Sold, Down 11 Percent

2014 Dodge Charger RT With Scat Pack 3 Front View© Provided by MotorTrend 2014 Dodge Charger RT With Scat Pack 3 Front View While the Dart and Challenger are seeing a sales resurgence, the Charger is falling behind. While plenty of attention has been paid to the new Charger and Challenger Hellcat models, so far that hasn’t translated into sales for the sedan. We’ll see if the refreshed 2015 Dodge Charger turn the tide when it goes on sale in early 2015—the Charger is currently short of last year’s year-do-date sales by 3 percent.

2015 Jeep Cherokee Limited© Provided by MotorTrend 2015 Jeep Cherokee Limited
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