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Chrysler Posts 11 Percent Sales Growth for February 2014

Motor Trend logo Motor Trend 3/3/2014 Eric Weiner

Trucks were the big story this past February for Chrysler Group, representing 71 percent of the company’s total 154,866 vehicles sold this past month. Total year-to-date sales are up 10 percent to 282,049 units sold, despite the fact that passenger car sales are down 18 percent compared to this time last year and 15 percent for the month. February sales for the Ram pickup were the highest in the past eight years, and Jeep recorded its best February sales ever.

Winner: Jeep Brand, Up 47 Percent

On the shoulders of the Cherokee and Grand Cherokee, Jeep sales continue to surge. Each and every model reported sales gains, although over half of the month’s 45,946 vehicles sold came from the Cherokee and Grand Cherokee (11,795 and 12,691 units, respectively.) Even with fewer sales days in February compared to January 2014, Jeep Cherokee sales still rose from last month’s 10,505. Clearly the sour review from Consumer Reports wasn’t enough to sway buyers, who continue to line up for the new compact SUV.

Winner: Chrysler 200, 12,046 Units Sold, Up 5 Percent

A five-percent increase to 12,046 vehicles sold may not sound like a lot, but the Chrysler 200 managed to be the only Chrysler Group passenger car to post a sales gain. Sales even improved compared to last month, up from January’s 10,912. It remains the third best-selling Chrysler Group vehicle, after the Jeep Grand Cherokee and Ram pickup. With the 2015 Chrysler 200 arriving this spring, there are most likely excellent deals available as Chrysler seeks to rid itself of still-unsold 200 vehicles.

Winner: Ram Pickup, 29,303 Units Sold, Up 26 Percent

The Ram pickup continues on as Chrysler’s primary volume vehicle, as expected. Sales grew considerably this past February, nearly eclipsing the 30,000 vehicle mark. Part of this growth has to do with the introduction of the Ram 1500 EcoDiesel, which exceeded expectations at over 8,000 vehicles sold within three days of its opening. Although Ram is still behind the best-selling Ford F-150, it crept up a bit on the Chevrolet Silverado, which reported a sales decrease to 36,584 vehicles sold.

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Loser: Fiat 500, 2,664 Units Sold, Down 19 Percent

Fiat’s struggles are already a familiar sight, and the skid shows no signs of slowing down. Sales of the Fiat 500 are down 11 percent to date compared to 2013, totaling 5,157 vehicles so far in 2014. Only 801 units of the Fiat 500L sold in February, which is more bad news for the brand’s long-term sustainability.

Loser: Dodge Dart, 4,888 Units Sold, Down 37 Percent

Chrysler Group’s passenger cars performed poorly overall, but the Dodge Dart posted the most dramatic losses. February’s 4,888 in sales are down 37 percent from 7,720 in February 2013. Year-to-date numbers are down a dismal 33 percent, and only the now-canceled Dodge Avenger performed worse in this category with a 34 percent drop compared to this time in 2013.

Source: Chrysler


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