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Citroen to Bring Aircross Concept to Shanghai

Motor Trend logo Motor Trend 4/9/2015 Megan Stewart

In celebration of its 50 millionth car sold, Citroen will unveil a new concept that will showcase the brand's ambitions. The Citroen Aircross concept SUV will debut in Shanghai, with a unique look and traditional SUV values.


With the new concept, Citroen hopes to position itself as an international automaker, showing off its ability to implement fresh designs to make it stand apart from the crowd. The Aircross builds on the success of the C4 Cactus body style, with more modern touches and its own personality. Citroen hopes to portray a more optimistic attitude with the new model, which features organic forms and graphic components like the "Alloy Bumps" and "Air Signs." Even the orange-red exterior paint color is meant to symbolize energy and serenity.

Citroen to Bring Aircross Concept to Shanghai Citroen Aircross Concept© Provided by MotorTrend Citroen Aircross Concept

Inside, the Citroen Aircross features more "energy-generating" elements. The seats are broad, giving passengers plenty of room, while the "warm materials" and lighting and color combinations are supposed to heighten a sense of well-being in the passengers. The storage compartments have also been designed with a contemporary flair, supposedly to invite consumers to take to the road in style.

As far as technology is concerned, the Citroen Aircross Concept SUV will feature two 12-inch HD screens, one of which is mobile. Each passenger seat is outfitted with speakers and a microphone, which the automaker believes will encourage more communication among the passengers. Consumers will also have the option of a plug-in hybrid powertrain.

Citroen will unveil the new Aircross Concept at the Shanghai auto show, symbolizing the important of the Chinese market for the automaker, which accounts for 25 percent of the brand's total sales and its number one market.

Source: Citroen


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