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Custom 1963 Chevrolet Impala - Deal ’em Up

Motor Trend logo Motor Trend 7/10/2015 Phil Gordon

Editor's Note: This story originally appeared on Lowrider - visit Lowrider for more stories like this one.

For most people that enter the casino door, they risk losing it all. For 40-year-old Maurice Rutherford of Mapleton, Illinois, he already has everything he needs: a good home, a beautiful wife, three loving children, and one of Illinois' finest Chevy Impalas. He caught the bug fairly early by lining his bedroom floor with Hot Wheels enacting car shows. The passion remained in Maurice until he found a 1963 Chevy Impala that took him a lot of persistence and patience to coax the owner to sell.

With help from his Street Style club members, slow and steadily the Chevy began the process of its show-winning ways. Maurice decided to start out with a bang, bringing the Chevy to Shane Souba of S&S Customs for a complete color change. The next step was matching the large cabin so the Impala was brought to Jerry Kensinger from A1 Auto Upholstery where the transformation took place. In order for the Impala to keep up on the streets it needed some horsepower, so Maurice found a Camaro 350, loaded it in, and had everything chrome plated.

MotorTend Image© Provided by MotorTrend MotorTend Image Maurice started with a small job selling change at a casino and up to running a dice and blackjack pit at the largest casino in Peoria, Illinois. With his proud family standing beside him, Maurice has overcome every obstacle put in front of him. He gives a special thanks to his car club Street Style, T, Dre, Mo, BC, and Lil B. Maurice's creativity has set him apart in the lowrider community so much so that his youngest son has already claimed the Chevy. "He loves the Impala so much I had to build him a custom car seat," Maurice tells us, "It's given me some real quality bonding time with all my children." Deal M Up was certainly no roll of the dice.

MotorTend Image© Provided by MotorTrend MotorTend Image Tech Specs

Vehicle Make/Model/Year: 1963 Chevy Impala

Vehicle Nickname: Deal M Up

Owner: Maurice Rutherford

City/State: Mapleton, IL

Car Club: Street Style C.C.

MotorTend Image© Provided by MotorTrend MotorTend Image Paint: PPG custom mix of 2002 Jaguar Green done by Shane Souba of S&S Customs in Peoria, IL, Pinstriping and silver leafing done by Chavo of Chavo's Pinstriping in Phoenix, AZ, Murals by Mark Danler. Engraving done by Bennie Padilla from Medford, OR

Suspension: Airlift airbag kit with two VIAIR 380 compressors and two 5-gallon tanks installed by Donnie Kidd of Kidd Customs in Peoria, IL

Interior: All white leather and green ostrich stitched by Jerry Kensinger from A1 Auto Upholstery in Bartonville, IL. Custom Billet Specialties Impala steering wheel and rearview mirror

MotorTend Image© Provided by MotorTrend MotorTend Image Engine: 1978 Chevy Camaro 350 chromed, a mild roller cam was installed by Dan Nellum of Dan's Performance Plus in Peoria, IL. Chrome plating by Gary of Quality Plating in Rock Falls, IL, and Brent Reese of Mr. Impala Chrome in Corona, CA.

Audio: Sumas DVD player in dash unit, Rockford Fosgate amplifiers, midrange, and subwoofers installed by Saki Green of Peoria, IL

Wheels / Tires: 13x7 Galaxy wire wheels powdercoated / Milestar 155/80R13s

Custom 1963 Chevrolet Impala - Deal ’em Up

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1963 Chevrolet Impala Passenger Side Front View© Provided by MotorTrend 1963 Chevrolet Impala Passenger Side Front View
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