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Dealers Push for Lexus to Add Luxury Van to Lineup

Motor Trend logo Motor Trend 3/13/2014 Karla Sanchez

Lexus is busy expanding its lineup with the NX compact crossover and the RC F coupe, but could the automaker be planning a luxury van as well? The largest Toyota and Lexus dealer in Japan is pushing for such a vehicle because apparently, there just isn't enough room for some of Asia's elite in the back of the LS.


The high society in Asia love to be chauffeured around, and while the Lexus LS flagship sedan and the old-school Toyota Century limo do that quite well, Asian executives and aristocrats want something with much more room, and of course, style. A luxury van with the Lexus name on it would be perfect, because according to dealers, execs could take full advantage of the extra space by using it as a mobile office or an impromptu meeting room. The van could also serve as a fancy shuttle bus for a large group of executives traveling together. "If I go out to dinner with four people, I can't take my chauffeured LS," a dealer told Automotive News. MotorTrend Image© Provided by MotorTrend MotorTrend Image

And since they're always on the run, executives would be able to use the van as a changing room, and when they're tired, they can take a nap in comfort. Although the idea of a Lexus box van sounds far-fetched, it would compete with the new Mercedes-Benz V-Class van, an eight-passenger luxury MPV the automaker unveiled earlier this year. Lexus could theoretically base it’s luxury van off the Toyota Alphard, an eight-passenger MPV offered in Japan. Perhaps it would be a good addition to Asian markets, but in the U.S., passenger minivans don't appear to appeal to consumers, so a larger luxury van would most likely be out of the question. MotorTrend Image© Provided by MotorTrend MotorTrend Image

Despite dealers' request, the automaker doesn't want to add a luxury van. Do you think a luxurious Lexus van is a good idea? Let us know in the comments below.

Source: Automotive News (Subscription required)

2013 Toyota Alphard 03© Provided by MotorTrend 2013 Toyota Alphard 03

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