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Dealers Push for Lexus to Add Luxury Van to Lineup

Motor Trend logo Motor Trend 3/13/2014 Karla Sanchez
Dealers Push for Lexus to Add Luxury Van to Lineup

Lexus is busy expanding its lineup with the NX compact crossover and the RC F coupe, but could the automaker be planning a luxury van as well? The largest Toyota and Lexus dealer in Japan is pushing for such a vehicle because apparently, there just isn't enough room for some of Asia's elite in the back of the LS.

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The high society in Asia love to be chauffeured around, and while the Lexus LS flagship sedan and the old-school Toyota Century limo do that quite well, Asian executives and aristocrats want something with much more room, and of course, style. A luxury van with the Lexus name on it would be perfect, because according to dealers, execs could take full advantage of the extra space by using it as a mobile office or an impromptu meeting room. The van could also serve as a fancy shuttle bus for a large group of executives traveling together. "If I go out to dinner with four people, I can't take my chauffeured LS," a dealer told Automotive News. MotorTrend Image© Provided by MotorTrend MotorTrend Image

And since they're always on the run, executives would be able to use the van as a changing room, and when they're tired, they can take a nap in comfort. Although the idea of a Lexus box van sounds far-fetched, it would compete with the new Mercedes-Benz V-Class van, an eight-passenger luxury MPV the automaker unveiled earlier this year. Lexus could theoretically base it’s luxury van off the Toyota Alphard, an eight-passenger MPV offered in Japan. Perhaps it would be a good addition to Asian markets, but in the U.S., passenger minivans don't appear to appeal to consumers, so a larger luxury van would most likely be out of the question. MotorTrend Image© Provided by MotorTrend MotorTrend Image

Despite dealers' request, the automaker doesn't want to add a luxury van. Do you think a luxurious Lexus van is a good idea? Let us know in the comments below.

Source: Automotive News (Subscription required)

2013 Toyota Alphard 03© Provided by MotorTrend 2013 Toyota Alphard 03
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