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Ferrari to Increase Production Under Marchionne

Motor Trend logo Motor Trend 9/12/2014 Kelly Pleskot

Now that Fiat boss Sergio Marchionne is taking the helm at Ferrari, the supercar brand will build significantly more cars to satisfy a growing demand among wealthy customers.

Marchionne said the brand has the potential to sell 10,000 cars a year. Previously, the brand strived to limit sales to 7000 cars to keep the brand exclusive.

2014 Ferrari F12 Berlinetta© Provided by MotorTrend 2014 Ferrari F12 Berlinetta

Incidentally, Ferrari sells more vehicles globally than Lamborghini, which sold 2121 cars worldwide last year; and Rolls-Royce, which sold 3575 cars the same year.

Numbers are already good right now at Ferrari, which is enjoying a net income of $166 million, up almost 10 percent in the first half of this year. But selling more cars will allow the brand to get reduce its lengthy waitlist for cars. If the waitlist is too long, "people will get tired," Marchionne said. Deliveries for the brand are expected to rise 5 percent this year.

The plan comes as previous Ferrari chairman Luca Cordero di Montezemolo announced his resignation after 23 years leading the company. Marchionne and di Montezemolo reportedly clashed over the direction of the Ferrari brand and its Formula 1 team's poor performance this year. You shouldn't feel too bad for the departing executive though, as Reuters reports Montezemolo will receive a severance package of $34.78 million -- nearly half of which he receives up front -- when he officially leaves October 13.

Source: Bloomberg, Reuters


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