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Fiat Chrysler Sales Up 6 Percent for February 2015

Motor Trend logo Motor Trend 3/3/2015 Eric Weiner

Fiat-Chrysler shows no signs of slowing down, now recording its 59th consecutive month of year-over-year sales growth. Sales were up 6 percent sales to 163,586 units, and it was Chrysler’s best February sales performance since 2007. Sales are also up 9 percent through the first two months of 2015, compared to the same point in 2014. Chrysler trucks continue their upward sales trend, but things are starting to look very good for cars as well. Passenger car sales are up 8 percent through February compared to the same two-month period in 2014, and sales for February are up 2 percent to 45,851 vehicles. All told, nine FCA vehicles had their best February sales ever.

Research

Winner: Jeep Patriot, 10,280 units sold, up 59 percent

2015 Jeep Patriot© Provided by MotorTrend 2015 Jeep Patriot We’ve been singing the praises of the new Cherokee crossover month after month, which has proved a popular addition alongside the iconic Wrangler and Grand Cherokee. But it’s the bargain-priced Jeep Patriot that increased its sales most impressively in February with its best sales month ever. The Patriot’s 59 percent increase confidently bested the Wrangler’s runner-up sales increase of 21 percent. Year-to-date, the Patriot is up a healthy 48 percent. Jeep hasn’t significantly updated the Patriot in a while, but it is one of the cheapest all-wheel-drive vehicles out there, making it an easy sell for dealers in wintry climates. The Jeep brand overall was ahead in the FCA stable with a 21-percent sales boost to 55,642 vehicles sold.

Winner: Chrysler 200, 15,805 units sold, up 31 percent

2015 Chrysler 200S AWD Side Profile In Motion© Provided by MotorTrend 2015 Chrysler 200S AWD Side Profile In Motion The 200 is paying off big for Chrysler so far in 2015. It’s up 31 percent year-to-date, which is especially noteworthy considering the plethora of great choices in the mid-size segment. It’s the only one of Chrysler’s current lineup in the black, as the Chrysler 300 and Town & Country are down three and four percent, respectively.

Winner: Dodge Dart, Charger, Challenger, up 52 percent, 16 percent, and 42 percent, respectively

2015 Dodge Charger SRT Hellcat Front View In Motion 3© Provided by MotorTrend 2015 Dodge Charger SRT Hellcat Front View In Motion 3 It wasn’t that long ago we were lamenting the sorry state of Dodge’s non-truck sales. Now that Dodge is focusing its mission on performance vehicles and it finally nixed the Avenger, its three remaining cars are performing well through the first two months of 2015. Each of the three were up in February, and in year-to-date sales, the Dart is up 56 percent, the Charger is up 23 percent, and the Challenger is up 60 percent. No doubt the 2015 updates for Challenger and Charger are drawing attention, which is no small consequence of the headline-grabbing 707-hp Hellcat variants.

2014 Dodge Dart Blacktop Front Side View© Provided by MotorTrend 2014 Dodge Dart Blacktop Front Side View Winner: Ram Brand, 33,991 units sold, up 12 percent

2015 Ram 1500 Laramie Limited Crew Cab 4x4© Provided by MotorTrend 2015 Ram 1500 Laramie Limited Crew Cab 4x4 Ram has been a trusty sales force for Fiat Chrysler for a while, and February was no different. For the 58th month in a row, the Ram pickup grew its sales, this time a bump of seven percent to 31,298 vehicles sold. While it has its work cut out to catch the ever-popular Ford F-150 (55,236 units sold), the Ram pickup remains an improving player with a 10-percent sales increase through the first two months of 2015. Even more notable is the 173-percent sales jump for the Ram ProMaster van, which went from 597 units sold last February to 1,627 this past month. Ram’s sales promise to only grow with the newly introduced ProMaster City that’s just arriving in showrooms.

Loser: Dodge Caravan, 6,293 units sold, down 40 percent

2014-dodge-grand-caravan-30th-anniversary-edition-front-three-quarter-city© Provided by MotorTrend 2014-dodge-grand-caravan-30th-anniversary-edition-front-three-quarter-city It’s no secret that minivans are losing market share to crossovers, and we already know that the iconic Caravan’s days are numbered. Chrysler’s Town & Country was also down four percent to 8,341 units, and just last year the cheaper Caravan sold 10,570 units in February. The company says the drop was in part due to a model changeover at their Windsor, Ontario plant where the minivans are built. Either way, FCA has made it clear that their more family-oriented vehicles will transition over to the mainstream Chrysler brand. Whatever the future holds for the company’s minivan, it’ll lie with the Town & Country.

Wait and See: Fiat brand, 3,289 units sold, down 5 percent

2012 Fiat 500 Abarth Front Three Quarter© Provided by MotorTrend 2012 Fiat 500 Abarth Front Three Quarter Fiat’s sales volumes improved significantly with the addition of the Fiat 500L to its lineup, but neither it nor the standard 500 ever really took off in any massive way. That could change soon, though. The 2016 Fiat 500X, a quirky compact crossover that will also be sold as the Jeep Renegade, will arrive in the second quarter of 2015. Fiat will enter one of the fastest-growing segments with the 500X, and there’s a possibility it could lift the brand to new heights.

Source: FCA

2015 Dodge Challenger SRT Hellcat© Provided by MotorTrend 2015 Dodge Challenger SRT Hellcat
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