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Ford Focus Electric Starts at $29,995, Slashed by $6000

Motor Trend logo Motor Trend 10/20/2014 Jason Udy
2015 Ford Focus Electric Front Side View© Provided by MotorTrend 2015 Ford Focus Electric Front Side View

Pricing for the Ford Focus Electric has been slashed by $6000, with the EV now starting at $29,995 (including $825 destination). This is the second price cut since the Focus Electric arrived in late 2011 as a 2012 model. Ford cut $4000 off the original sticker in July 2013.

Effectively, the price of the Ford Focus Electric has been cut a total of $10,000 or 25 percent since going on sale. Initially on sale in just 17 markets, the Focus Electric is currently available in all 50 states. The 2014 models were already offered with a $6000 discount, according to Hybridcars.com, but pricing for the new 2015 models will now reflect the drop.

“We hope by reducing the price, we will give more consumers another reason to consider it,” Aaron Miller, Ford Car Communications Coordinator, told us.

The new pricing also puts the Ford Focus Electric in a more competitive price range with competitors such as the Nissan Leaf, which starts at $29,830. Both the Nissan Leaf and the Mitsubishi i-MiEV saw significant price cuts in 2013. Nissan introduced a new Leaf S base model, while Mitsubishi slashed $6130 off the i-MiEV, which now starts at $23,845.

Hybridcars.com says that Ford has sold just 1534 Focus Electric models so far in 2014, compared to 21,822 Nissan Leaf EVs sold through September of this year.

Source: Hybridcars.com

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