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Ford January 2015 Sales Jump 15 Percent

Motor Trend logo Motor Trend 2/3/2015 Eric Weiner

What a difference a year makes. With the return of the F-150 and the Mustang to sales prominence, Ford sales in January 2015 grew 15.5 percent to 171,732 units, compared to the same month last year when Ford took a seven percent hit. At the time there were big question marks surrounding the then-upcoming Ford F-150 aluminum-bodied pickup, and Mustang sales were slowing somewhat in anticipation of the 2015 Ford Mustang. This year is a completely different story, especially concerning passenger car sales. Last year car sales dragged Ford down with a 13.4 percent loss, while January 2015 saw overall car sales grow 17.1 percent to 56,961 units.

Research

Winner: Ford Mustang, 8,694 units sold, up 124 percent

2015 Ford Mustang Ecoboost© Provided by MotorTrend 2015 Ford Mustang Ecoboost A year after the Mustang’s big reveal, America’s most iconic pony car is again winning over the hearts of muscle-car buyers. The huge bump in sales compared to last year is no doubt a result of lots of pent-up anticipation for the new Mustang, but we wouldn’t be surprised if excitement stays elevated for a while. While the Mustang retains its burly 5.0-liter V-8 engine in GT form, we’re interested to see how many buyers opt for the new 2.3-liter EcoBoost four-cylinder.

Winner: Ford Focus, 18,478 units sold, up 53.9 percent

2014 Ford Focus ST© Provided by MotorTrend 2014 Ford Focus ST Ford’s successful car sales in January is owed in large part to the Focus, which will soon be refreshed for 2015 in sedan and hatchback form. The upcoming facelift does freshen the trust Focus a bit, but we were much more interested in the new 1.0-liter EcoBoost engine, which is also at work in the Fiesta SFE. The Focus and the Mustang were the only two Ford-branded cars to post gains, with big losses for the Fiesta and Taurus, and a 4.9 percent loss for the mid-size Fusion.

Winner: Ford F-150, 54,370 units sold, up 16.8 percent

2015 Ford F 150© Provided by MotorTrend 2015 Ford F 150 The lull in F-150 truck sales while Ford was retooling its factories for aluminum body manufacturing looks to be officially over. Total sales for the F-150 handily eclipsed the combined GMC Sierra and Chevrolet Silverado sales of 48,727 units. Surely Ford would like to see number climb back to their heights in the 60,000-70,000-unit range, but there’s a long year ahead for that. Aside from the aluminum body, one of the most significant new bits to the next-gen truck is the addition of a powerful and efficient 2.7-liter EcoBoost V-6.

Winner: Lincoln brand, up 10.8 percent

2015 Lincoln MKC Front Side View On Trail© Provided by MotorTrend 2015 Lincoln MKC Front Side View On Trail Lincoln continued its steady upward climb in January. While the Lincoln MKC is a big part of that positive trend with 1,602 units sold (the second-most of any Lincoln model), massive growth from the Navigator certainly didn’t hurt. Navigator sales improved 144.3 percent from 375 units last year to 916 units this past month, helping the brand move a total of 6,619 vehicles. There’s still plenty of progress to make, but at least in the short term, Lincoln is moving in a good direction.

Loser: Ford Taurus, 2,328 units sold, down 23.2 percent

2015 Ford Taurus SHO© Provided by MotorTrend 2015 Ford Taurus SHO Rough times for the full-size Taurus continue. Sales dropped again this month, and the front-wheel drive-based Taurus maintains its now comfortable position on our Loser list. It doesn’t help that Chrysler is offering a revamped 300 and Dodge has a refreshed Charger, both of which are performing better in the shrinking segment.

Loser: Lincoln MKX, Ford Edge, down 45.2, 19.4 percent, respectively

2011 Lincoln MKX© Provided by MotorTrend 2011 Lincoln MKX The MKX and Ford Edge SUVs are both getting an update for the 2016 model year, and it can’t come soon enough. The aging models did not impress customers this past month, with just 7,581 and 1,358 units sold for the MKX and Edge, respectively. The MKX could see significant gains after the redesign, if buyers take to the new styling pioneered by the successful Lincoln MKC crossover.

2015 Ford Mustang Ecoboost© Provided by MotorTrend 2015 Ford Mustang Ecoboost
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